Why is it not important or what is the logic behind not posting the bike's serial number here on Rotorburn, when a bike is stolen?
Nothing identifies a stolen bike like the bike's serial number. Being forewarned, as the potential buyer, when a stolen bike is offered, might lead to an owner recovering their bike and the thieves being apprehended.
Or is the sale of new bikes to the public such a lucrative business, that posting the serial numbers interferes with the LBS profits? ... similar to how the car companies don't want to stamp automotive parts and car panels with serial numbers because it is so lucrative not to?
Why isn't a space for the serial number included in the template?