Jeep signs as Norba Sponsor
USA Cycling, along with Team Big Bear and Blue Wolf Events, announced Jeep as a sponsor of the 2004 NORBA National Mountain Bike Series. Jeep, which was previously a NORBA sponsor, will be the title sponsor of the mountain cross events at five NORBA National events. The agreement includes qualifying opportunities for the invitation-only Jeep King of the Mountain Series and the inclusion of two NORBA branded teams to compete against several nations whose athletes excel at the gravity end of the mountain bike spectrum.

Great to see Jeep pushing forward in the MTB game they obviously see potential and hopefully other car manufacturers can see the same.

- DOM -
Source - www.Pinkbike.com