Race Face Performance Products, along with Giant Bicycles and Manitou Suspension is proud to announce the fourth annual Ultimate Freeride Challenge is officially underway with the first round of rider videos now online!

The contest, which spawned the riding careers of Tyler Klassen, Matt Hunter and Wayne Goss is now set to take another rider for the amateur ranks and deliver them to super stardom. And as always: you get to decide who wins.

For those of you who are new to the UFC, here’s how it works. Every week, we’ll be posting four rider videos online for you to view and vote for who you think should advance to future rounds. The four riders who advance will be paired off in the semi-finals and once again, you’ll be asked to vote – this time choosing which two riders should meet in the finals. While final voting continues, Race Face, Giant and Manitou will fly the two finalists down to the Sea Otter Classic in Monterey, California and on April 16, at the BIKE Magazine Video Awards Party, we’ll be announcing the winner and signing them to a sponsorship contract worth over US$25,000!

Just remember, we’re putting the power in your hands to choose our next big sponsorship acquisition, so make your voice heard.

Click through to www.raceface.com/ufc to view and vote for the videos.

You’ve got exactly one week to view the videos and make your choice. Next Friday, we’ll let you know who advanced as we post the next round of videos online.