I have no problem in it being called Rotorburn, apart from the fact that name is stupid.
Farkin was something unique, and who cares if it was a little sexually degrading. Oh, Pinkbike, let's not all jump on Pinkbits, Ridemonkey? Come on.... Pedalbite... only people with fetish's
And look at the general name's off bikes these days.
Cove Playmate, Stiffie, STD, Handjob, Hustler, Foreplay
NS Bitch
Duncon Cocker
24 Pornking....
Spank Bitchstick...
Mountain biking is one big advertisement for sexual interactions.