typically with your legs (or face, as a friend of mine somehow managed to...) you get burnt.
seriously, never heard it before
I wonder if I should contact SRAM?
WORLD HEADQUARTERS
Chicago, Illinois U.S.A.
SRAM Corporation
1333 N. Kingsbury, 4th Floor
Chicago, Illinois 60622
Phone: +1-312-664-8800
Fax: +1-312-664-8826
Never mind the silly posts above.
There is a photo of Sam Hill somewhere in which you can see his rotors have become white hot due to this frictional effect..
anyone have this photo who can post it up ???