leitch
Feelin' a bit rrranty
Who cares? The “tribe” marketing has always been a kool-aid-drinking level of trite bullshit better suited to some snake-oil selling MLM.Exactly. It’s a generic term used worldwide and often used to describe current day groups of people. I am so tempted to start a petition to reinstate the word. They only had 1000 against it.
It’s a tiny tiny gesture that does virtually nothing to actually address inequities and diversity issues in MTB but that doesn’t mean they shouldn’t do it. Like it or not “tribal” has been used for a long long time as a synonym for “uncivilised”, so yeah using it to sell $20000 bikes is now considered poor taste.
At the end of the day, it costs Yeti nothing to change their word choice, and it costs PB dudebros nothing (other than some elevated blood pressure and some skin rage-rubbed off their dicks), but it can make it easier for other people to feel at home in the MTB world. So why are we even still talking about it?