Ad campagains you wish existed and general bike snobbery


Likes Dirt
Hopefully this makes sense to a bunch of you out there and starts something fun. Wanting to see your ideas for bike ad campaigns you wish existed and perhaps some of the great ones that do (anyone remember the old ads with Bill Clinton endorsing an impotence free saddle??).

Anyway here's mine to get the ball rolling. Myself and a mate generally find Merida the least inspiring of all bike brands (hence general bike snobbery in the title) and from there came up with this one while out on a ride....

Giant Bikes.jpg

Who's next....

pink poodle

Our man isn't in the West
I can't find an image, but I always loved the Ellsworth Love Triangle adverts from way back when they were cool.


Likes Dirt
How about..

"The bike you love. The brand you love. Designed by Merida. Built by Merida. Sold by <insert one of the brands merida manufactures for.

Should have just bought a Merida"

(for what it's worth, I love my One-Forty-3-B, so screw your Holden of the MTB world :p)

pink poodle

Our man isn't in the West
BMW - tell your friends you're rich, but boring.

BMW - Cash only, no imagination needed.

I have me a bunch of 'why the fuck does everyone buy a beamer???' rage.


Likes Bikes and Dirt
Avid, a brake that will stop you from riding. (hopefully I don't have to explain that)

Colnago; You love Giant so much you just wanted to buy an overpriced one.
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Wheel size expert
Avid, for riders that never stop!

Giant Bicycles; Also available in XS through to XL.


Yellow Underwear Person
Kool stop brake pads.....
It ain't no kool stop, always an overheated argument ........


Giant. When you want to ride, rather than tell everyone you don't ride a Giant.

<insert boutique brand name>: when your income far outweighs your ability, but not your gut.


I'll tells ya!
Staff member
Giant - proud sponsors of Boko Haram Racing.

Trek - when you don't want Al Qaeda to win