Another one bites the dust. Cell bikes in administration


Eats Squid
Damn, they were my local in the inner west of Sydney. Bought a heap of stuff from them over the years, often bought stuff online and picked up in-store when I needed it urgently. Hope they can trade their way out of this, I see a lot of their basic bikes around.


Likes Dirt
I had one of their Omeo roadies, had massive bang for buck, did about 10,000 kms on it and had absolutely nothing go wrong with it. Would still be on it but hit a bollard at 35kph, it did crack but it wasn't that much damage relative to the impact. RIP Cell and thanks for a great bike, the look on S Works riders faces when they'd get dropped by a Cell was worth the price of admission alone.