Elbo
pesky scooter kids git off ma lawn
But in this case, if you don't 'opt in,' you're already in 'negative savings' when it comes to buying necessities such as food and fuel. I agree with your point that nothing is free and data is incredibly valuable (think about why facebook has implemented new 'reaction' buttons more varied than 'Like') I think though that in each case a contract/EULA is written in such a way that means a person agrees they understand what they are exchanging, when they most likely don't, or don't understand the full extent of what they are exchanging. Most people understand that when signing up for a loyalty program, they give their email for marketing in exchange for a small discount. However, they might not realise that they are also giving their purchase history and consumer behaviour information, as long as they consistently use the loyalty card. The problem lies in that the device or the product is always the pretty front end for a way of collecting more information, and people aren't always aware of the link between the product they use and the data they create with that product.The horse hasn't already bolted on this one. The corporations are only just getting started with harnessing the usefulness of the data.
I'll give you a current example then. Coles little red quote insurance uses your shopping data to work out how much you drive and where you drive. People who can bothered with fly buys will also go to effort of buying their fuel at Shell. Wesfarmers are using this information to then work out how much they can stick it to you with their premiums. Wesfarmers owns Coles and CGU. This is their current business practice.
Corporations like Wesfarmers aren't doing all this because they like you and want to give you money. They're doing it because that is how they can make the fattest profits. Taken across all shoppers the 'savings' and imaginary.The same will apply to any data recorded by any corporation. It's common business sense, not paranoia.
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