Here's an article from the Financial Review. We are buying far less Australian made cars than ever - so its makes financial sense for Ford and Holden to leave, unfortunately.
Australian-made car sales dive to record low
PUBLISHED: 0 hour 21 MINUTES AGO | UPDATE: 0 hour 19 MINUTES AGO
Edmund Tadros
Australians bought fewer locally manufactured cars as a share of total sales than ever before last year, highlighting the extent of the collapse of the country’s car industry.
In a year that saw two of three remaining local manufacturers, Ford and Holden, announce they would stop making cars in Australia, sales of locally made vehicles fell by 15 per cent to 118,510 units, while sales of imported vehicles increased by almost five per cent to more than 1 million, according to Federal Chamber of Automotive Industries data.
Overall vehicle sales increased by 2 per cent to 1.13 million units.
Locally manufactured vehicles now make up about 10 per cent of total new vehicle sales, down from 17 per cent in 2008.
Holden, which announced in December that it would quit manufacturing cars in Australia in 2017, was hardest hit by the continuing shift towards imports, with sales of its locally made cars falling by 17 per cent to 57,261 in 2013.
Car buyers last year turned away from Holden’s two most popular models, the Australian-made Cruze and Commodore.
The Cruze suffered a 16 per cent drop in sales to 24,421 units, while Commodore sales were down nine per cent to 27,766 units.
Ford, which announced in May it would quit manufacturing in Australia in 2016, saw sales of its locally made Falcon fall 24 per cent to 10,610 last year.
Australia a ‘small player’
The departure of Ford and Holden’s local car-making operations call into question how Toyota, the last remaining local manufacturer, will be able to keep its Australian operations competitive on its own.
The Federal Chamber of Automotive Industries data excludes export sales, which the Productivity Commission found had decreased markedly from 1980.
Australia’s automotive production industry is struggling to compete against international rivals, especially those in developing countries with lower labour costs, according to the Productivity Commission.
Australia was a “small player” in the global car market without the scale and low labour costs required to compete internationally,
the commission concluded in its preliminary report on the Australian automotive industry.
About 1.1 million new vehicles were sold in Australia in 2012, about 1.4 per cent of all new vehicles sold globally, the commission reported.
“Despite continuing efforts by vehicle producers and their employees, a substantial cost gap between Australian and many overseas assembly plants remains,” the commission said in its report.
“Labour costs in automotive manufacturing are substantially higher in Australia than in countries such as China and Thailand.”
The commission also pointed out there was a global excess in production capacity for motor vehicles and the market was fiercely competitive.
“All vehicle manufacturers in Australia are producing well below the 200,000 to 300,000 vehicles needed annually for an assembly plant to be cost competitive,” the commission said.
Camry sales drop
Toyota saw sales of its locally made Camry fall by 9 per cent to 24,860 in 2013.
The top two selling models in Australia last year were both small cars imported from Japan.
The Toyota Corolla topped the list with sales jumping 12 per cent to 43,498, while sales of the Mazda 3 were down five per cent to 42,082.
Overall, Australians continued to favour small cars, with sales up six per cent to 266,413 in 2013.
There has also been a marked shift towards SUVs, with sales of all types of the sports utility vehicle increasing by 9 er cent to 333,511 in 2013.
The SUV category has grown from about 20 per cent of total vehicle sales in 2008 to make up one in three of all new vehicles sold in Australia, a higher proportion than any other category of vehicle.
Sales of sports cars, encouraged by tax breaks for cheap models, increased by 18 per cent to 25,377 last year.
These increases were offset by falls in sales for medium cars (down 11 per cent to 77.985 units) and large passenger cars (down 16 per cent to 52,482 units).
http://www.afr.com/p/national/australian_made_car_sales_dive_to_xM0AA3Cyc63Q3GL6JqOUnI