Likes Bikes and Dirt
The new Process X is over $10k and specced with X01/GX mix and alloy 'in house' contact points.Top end Kona and similar have hit up around $10k. Greed and downward pressure on the dollar to manipulate export profits has pushed things up through the mid section more recently.
I've been a long term Kona fan and had plenty of support from them over the years, but that is absolutely bonkers
They used to be successful due to pricing, not sure what they do now because the bikes are not better than the competitors