Bike Shop Failure - Sydney City Bike Depot

Alo661

Likes Bikes and Dirt
Avanti and Giant are both distro's that are the closest to this model. Avanti have their company stores plus the Bikehub franchise business and Giant have their company stores but neither are really pushing this industry advantage further into Oz distribution and retail. Which might be telling...
Giant has the branding to do this, however, Avanti/Scott (owned by Sheppards) is relatively new and does not have nearly as much market share as Giant. Trek has more market share than Sheppards. It used to be Avanti/Specialized for ages, isn't amazing how well Specialized has done since splitting from that agreement? I wouldn't lump Giant and Sheppards (Avanti) together.
 

sbr511

Likes Dirt
Giant has the branding to do this, however, Avanti/Scott (owned by Sheppards) is relatively new and does not have nearly as much market share as Giant. Trek has more market share than Sheppards. It used to be Avanti/Specialized for ages, isn't amazing how well Specialized has done since splitting from that agreement? I wouldn't lump Giant and Sheppards (Avanti) together.
Like telling a small time bike shop/cafe to change its name due to naming rights of the word Roubaix? haha
 
Top