I would echo that sentiment, for the actual health insurance side of look elsewhere....
we have 25m people here in AU
about 13m are insured through private health fund in one way or another.
from a 2013 survey we have about 1.9m active riders in AU.
http://www.cycle-helmets.com/cycling-1985-2013.html
Bupa
Medibank Private
HCF
NIB
together have about 80% of the Australian Private insurance market.
so go figure the potential riders Bupa has as members
Trek has decided to offer bupa members a discount to get access to them. Its to get those extra sales as Bupa has close to about 30% of the Australian market.
If all the other bike companies are smart they would do something like that too. with some of he other major Health Funds.
cycling has a great benefit on society. If you ignore the hospital bills from injury. LOL
Poita this is not directed directly at you just a point.