General Motors’ sale of Opel to France’s Peugeot-Citroen group in 2017 has compounded the problems for the Commodore amid the sharp downturn in sales.
General Motors must now buy the Buick and the Commodore from a brand it once owned, making it difficult to negotiate a more favourable factory-gate price.
A statement from General Motors to US media overnight said the Buick Regal went on sale “right around the time that General Motors sold Opel, the German automaker that developed and builds the [Buick Regal and Holden Commodore] to France’s [Peugeot-Citroen] Group. General Motors has since had to pay Opel to build the car. Opel sells its own version … badged an Insignia, which Opel has just updated”