By feel... It certainly is something I haven't really paid much attention to in DH. I know back in my XC days I used to make sure I had a specific pressure in there, but yeah that really isn't something I worry about too much these days.
I find with DH, being a reasonably light rider, I tend to run around 20psi - 25psi as a guess.... at most 30. I know most people will think that is stupid and way to low, but that pressure has worked well and I intend keeping it, purely for my weight. That said it is really a guess, but I know it is rather low, just a squeeze of the tyre seems to work as great gauge.