The spectator that crashed in Cairns made the news, I think there was a short piece on 'play of the day' on ten news a couple of days after the race.
Mainstream news (in this country anyway) is really only interested in MTB when they can display it as some 'Extreme sport' that is the pinnacle of craziness and danger. They aren't really interested in the competitive sport aspect of it. Which is a shame I think, Australia is a great mountain biking nation, we produce some great athletes who, i think its fair to say, are always serious contenders on the world stage. Unlike the athletes we sent to another certain world cup, who, despite all efforts of the commercial networks to convince us otherwise, are only there to make up the numbers and have no hope of being considered contenders.
At the same time though, I kind of prefer it this way. Mountain biking isn't mainstream, so for the most part its followed by and run by people that actually love and are involved in the sport, rather than some corporate body trying to turn it into a business. I know the UCI has its moments, but if you look at whats going on lately with Snowboarding and the IOC. you can see what mainstream exposure can do to the image of a sport like ours.