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If you saw my post above, it's stated in the warranty's by basically every company that the consumer pays any 'gap' cost incurred in swapping the parts from one frame to the next. As well as any freight charges.I would expect that the if the bike was sold from one of Giant's agents as a frame only, then Giant should not be required pay for the build. If the bike was sold from one of their agents as a full build I think it would be reasonable to expect them (Giant) to pay for the build.
Anyone have an answer on this yet?
Some shops will swap stuff across in good faith, alot will charge a small fee - in this case $60 which is really pretty good for the time it takes to strip a bike, get it to the manufacturer get the new frame in, prep it and build it up.
How legal this is under consumer law is a pretty grey area. As I can't find anything that says who is who. I would assume that the manufacturers have never been challenged properly in court over it, and that their legal teams have advised them it is a safe way to go.