Ah that's right - good pick up - I was a bit loose with my answer and it changes the outcome here. The question is the process of sale, not the site. The only caution is that if you "Buy it now" mid way through an auction, though its an untested question, there'd be good arguments to say that was still a 'sale by auction' for the purposes of the Act. Anyway, take home message, ACL seems to apply. Bring your claims against SRAM. Go nuts.My understanding is that the carve out is not for products purchased on 'auction sites', but products purchased 'by auction'. Ebay runs auctions, but there are also a large number of online stores that operate without an auction mechanism - ie, you're purchasing at a fixed price. These purchases are covered by the ACL, as no auction took place. In essence, these Ebay stores are no different to any other online retailer, they just happen to be hosted by Ebay.
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