+1. What keeps me buying team gear is the price compared to other items.As far as wearing team kit in public, I have some team replica stuff - why? It was cheaper. It's hard to find quality, plain gear (like Assos or Santin) that isn't super-expensive. Yet you can almost always find cheap team kits - often well cut with a decent chamois.
I wish I could have a wardrobe full of all plain black Assos gear but at my pricepoint, it's not going to happen...
+1 to all the team gear out in Cbr over the weekend as well. Saw plenty of FDJ jerseys on my ride this morning, they seem very popular.
One jersey I am waiting to get for example is the Garmin 2010. Why? a) I've always used & supported Garmin products in general (I work in the GPS field) and b) I support the team therefore i am happy to wear their kit and publicise their product.