'Ross
Eats Squid
If there are any Aboriginals at Old Parliament House at the moment you could camp there, my sister did it a couple of years ago but I think its too cold for them at the moment. This is not a joke response either.
UCI MTB World Champs - 2009 @ Stromlo
- Thread starter chippamania
- Start date
Lanky Love
Likes Dirt
Ross thats pretty funny, did they say anything about it?
Last year the busses left from Woden and Civic interchange every half hour i think. I imagine something simialr this year.
Last year the busses left from Woden and Civic interchange every half hour i think. I imagine something simialr this year.
'Ross
Eats Squid
Well I should add that she does a lot of work with the Koori community, has lived in Northern Territory in some of the remote communities....she's not just some random who went and hitched a tent in their park. But I'm sure anyone could do the same thing if they had the right attitude towards those who are living their at the time.
As for buses, I'm not a bus person if fact I absolutely hate buses. But one thing I have learnt here is that pretty much all the buses will take you to/via Woden, Belconnen or Civic. Im also pretty sure the special World Cup buses leave from Belconnen, if you are near a bus stop you will find it very easy to get to this location, the bus network is not really that complex in Canberra.
madmanmark82
Likes Dirt
i dont know for sure but i think he would only race 4x, to save energy for the race he actully has a chance at winning unless everyone in dh crashes
Like how frequently etc. Being under 21 i can hire a car and will be relying on it for transport too and from the course. So if i stay anywhere in the main city i should be right for transport. Reccomend any place in particular?
If you stay in the city, Its easy to find the bus interchange.. I would imagine they will have signs up or something pointing out which bus terminal from the civic interchange will be going to stromlo.
Also keep a look out on http://www.action.act.gov.au/default.html
niftydog
Likes Dirt
Details are yet to come, so I'd just have faith in the system and book somewhere close to the city bus interchange.
Having never stayed in a hotel in my own town I can't really recommend anywhere!
Having never stayed in a hotel in my own town I can't really recommend anywhere!
Bucket Master
Canberra Off-Road Cyclists
What a sensational day out on the mountain it was today. Sun, sun and more sun. A little wind for 10 minutes but that was about it.
Opened up the fang, the by-pass and the pouch this morning so the XCO course is ready to ride (just one minor change that will go in late August).
Planted around 700 plants in and around the trials areas and the finish area.
Thanks to all who helped - ...and shame on the 400 mountain bikers who went out for a ride and didn't stop to either help (just one plant would do) or say thanks (or even slow down) . If even a quarter of people helped it would have meant that we too could have gone for a ride. such is life.
Oh well it was all good
Opened up the fang, the by-pass and the pouch this morning so the XCO course is ready to ride (just one minor change that will go in late August).
Planted around 700 plants in and around the trials areas and the finish area.
Thanks to all who helped -
...and shame on the 400 mountain bikers who went out for a ride and didn't stop to either help (just one plant would do) or say thanks (or even slow down) . If even a quarter of people helped it would have meant that we too could have gone for a ride. such is life.Oh well it was all good
jakey_trickster
Likes Bikes and Dirt
I can't wait
I can't wait.
I can't wait.
'Ross
Eats Squid
Saw an ad for it on TV, forget which channel, absolute joke.
Didn't even realise it was for mtb, all I saw was some lame graphic of an engine and some other bullshit that did not showcase the sport or the actual event.....hope UCI got this company real cheap, their whole campaign has been woeful.
Didn't even realise it was for mtb, all I saw was some lame graphic of an engine and some other bullshit that did not showcase the sport or the actual event.....hope UCI got this company real cheap, their whole campaign has been woeful.
EzyLee
Likes Dirt
Consider this, Mountain Bikers are aware this event is taking place - UCI don't need to preach to the converted. The Campaign has been designed to entice people that aren't riders. Maybe you should ask how ticket sales are going? Word is pre-sales are a hell of a lot stronger than expected... that cheap-ass campaign might just turn out to be the MTB version of Blair witch!
'Ross
Eats Squid
So how do you entice people to an even without actually giving them indication of what the event is like? It is a very weak campaign, you won't entice people to go to a mountain bike event by showing them a picture of an engine
I'm sure the event will be very successful and lots of tickets sold, but it will have nothing to do with the actual campaign, its already been talked about on Win news and has got plenty of publicity....its just a shame that the actual sport is not being showcased to people. And 'DH engine, trials engine, 4x engine, bmx engine' as well as 'How do you make a bike fly without wings' looks like they really have a master copywriter on the team
EzyLee
Likes Dirt
Hey Ross - you realise you're talking about it... that's a sign that it's struck a chord... you've just contributed additional free publicity for the event based around the premise of the campaign - you've mentioned the engines, and the catchphrase - it's obviously left an impression. YOU HAVE RECALL - interesting that this 'WEAK' campaign has worked so well on you!
'Ross
Eats Squid
I thought I wasn't the target market anyway?
Besides I am only sooking about this on here because it was relevant to the discussion, others have made the same points in other threads...I have not mentioned it to anyone in person....and you can add the fact that I was going anyway regardless of the quality of the campaign. This campaign is about selling tickets, not raising awareness of MTB anyway, so unless my sooking is going to contribute to more people buying tickets its all going to be a futile exercise. Im just speculating on how successful the campaign will be at reaching the supposed target market (people that aren't riders) And I think it will fail miserably.
A lot of people have commented that the website is crap, I couldn't care less as it provided all the info I needed, with a TV ad they really could have done a lot better, most people wouldn't even realise what it was advertising.
Lanky Love
Likes Dirt
I completly agree, Ive seen the ad around the place, and if it wasn't for the fact that I knew about this event 2 or 3 years ago, I wouldn't know what it is.
And what was the ad for the WC?
World Champs Ad
Just to clarify quickly. Potentially the reason you guys are having a few issues with the ad is that it's a 15 sec version - cut down from an original minute that appears on the website. The call to action has been shortened to allow for sponsorship exposure. There are 3 x 15 sec versions, each displaying a different 'engine'. Sure - if the budget allowed it'd be great to run the 30 sec version all the time with the full effect of all disciplines and nice long call to action at the end - my understanding is the longer version will start appearing closer to the date of the event - it's called momentum advertising. But hey - TVE ain't made of dough - and after the World Cup - they're being a fraction more cautious - fair e'nuf.
'Ross - for your benefit - here's what a 'campaign' is - a series or combination of media, speaking with the same voice to deliver a message - this tvc is backed up by posters, brochures, point of sale, radio, merchandise, press advertising, shopping centre displays - all talking flying bikes and engines... and if you haven't made the connection yet - 'Engines' is a metaphor for the brand ambassadors - Sam Hill , Caroline Buchanon and Christoph Sauser - you may see this fall into place a little closer to the event. Regardless of your thoughts on the concept - it's achieving what it set out to do - provide cut-through on a very limited budget...
Just to clarify quickly. Potentially the reason you guys are having a few issues with the ad is that it's a 15 sec version - cut down from an original minute that appears on the website. The call to action has been shortened to allow for sponsorship exposure. There are 3 x 15 sec versions, each displaying a different 'engine'. Sure - if the budget allowed it'd be great to run the 30 sec version all the time with the full effect of all disciplines and nice long call to action at the end - my understanding is the longer version will start appearing closer to the date of the event - it's called momentum advertising. But hey - TVE ain't made of dough - and after the World Cup - they're being a fraction more cautious - fair e'nuf.
'Ross - for your benefit - here's what a 'campaign' is - a series or combination of media, speaking with the same voice to deliver a message - this tvc is backed up by posters, brochures, point of sale, radio, merchandise, press advertising, shopping centre displays - all talking flying bikes and engines... and if you haven't made the connection yet - 'Engines' is a metaphor for the brand ambassadors - Sam Hill , Caroline Buchanon and Christoph Sauser - you may see this fall into place a little closer to the event. Regardless of your thoughts on the concept - it's achieving what it set out to do - provide cut-through on a very limited budget...
Interesting you bring that up. The Ad for the WC was created for over 15 times the budget, and you don't remember it!
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