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Is an alien from 2007
fwiw in my old shop in the uk we used to get sick of the long face customers would pull when we couldn't get stock and told them to get it from chaino for us to fit, were on the cusp of setting CRC up as a distributor in the system and all (this was 2013) -> local shimano distributor saw sense and did a deal with shimano NA so we could pass through order direct from the states anything out of stock locally.
local distro kept us from "jumping ship", we got an in-store solution for (many of our) customers too old/timepoor/british to shop on teh interwebz, customers suddenly got expert help navigating all the options on newly-available obscure shimano parts via s-tec and our workshop manager/big-S oracle and no one did anything silly like fit a sram rear derailleur to an Orange except me. Everybody happy. Except the Orange owner, but he had other issues.
local distro kept us from "jumping ship", we got an in-store solution for (many of our) customers too old/timepoor/british to shop on teh interwebz, customers suddenly got expert help navigating all the options on newly-available obscure shimano parts via s-tec and our workshop manager/big-S oracle and no one did anything silly like fit a sram rear derailleur to an Orange except me. Everybody happy. Except the Orange owner, but he had other issues.