Let me clarify I said 5% In regards to how we buy not why.
The Poster said that people see a cheap price and they buy the part but if they didn't see the cheap part they wouldn't buy the part anyway. Ie they never had Intention to buy the part, basically impulse buying.
I said 5% as I would assume most ie 95% of us don't buy parts on impulse because we see them cheap online. We buy them because we need them or are building a bike. We have the intent to buy not impulsively buying. We then Go online to get a cheaper price.
The 5% I said is in regards to impulse buying not online shoppers.
Online shoppers or those who are not I pulsing buying are part of the 95%.
Now that is clear.
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I think we did get your point driftking (well I did anyway) - Classic example for me - I need a new tyre, my budget is $50. For $50 i can get a maxxis or kenda in aus from my LBS. When I look online, i can get any schwalbe, continental whatever, and I have far more choice of sizes online. OK, so i choose online. next, I log on, and in my basket and in my favourites I have some grips, a jersey, then i might add a chain and a cassette as spares that I know i will eventually need.
the need for one thing, drives the purchase of a stack more BECAUSE they are cheap and good value. Having said that i bought my last chain because i needed it from an aus ebay seller, and I bought a pair of assos bibs from an aussie shop online because it was cheaper (or equivalent)than my online go to stores.
The example here is of someone who put down $1200 for an XT groupo, probikeshop would have shipped one out for $560. Maybe, if he had ordered from bike24 he would have got the groupo plus a bunch of other stuff, OR maybe have gone XTR. I sure as shit wouldnt spend $1200 on XT, i'd buy SLX, but at $600 from os i can see the value.
Thats whats going on, we are buying more and better stuff with the money we save, and we no longer need to shop around, we can trust our online dealers for the most part to give hot pricing. TBH, wiggle is my favourite store from value and service perspective, they've been great when stuff has gone pear shaped - far easier to fix than my LBS would have been.