Lol at the anti-strava nazis. I track my fitness, riding ability, overall distance, penis size, blood pressure and political correctness with strava. I'm really happy to have it and sometimes have to remind myself that the ride is more than the results. That's simply a measure of how much I enjoy everything about the ride, I get to go home and continue my enjoyment of the effort by seeing how well I've risen to the challenge of beating myself...., in times, that is. Get out of the gutter.
I'm only in the running for one KOM but the dude holding it has very clearly cheated (ridge line sprint, keep off the brakes. Kris Charlton, you suck). Thus, KOMs are irrelevant to me, it's about improving technique and fitness to constantly improve. The ride will always be awesome regardless of all incidentals, but hey, if we can get even more enjoyment with e-trinkets, why the fark not?!
Broadcasting your naughties is clearly dumbness, no question about it. Over sharing is over-giving a shit what the world thinks and forgetting the intrinsic values of action. Agree with GDonehue, dickheads are dickheads, social media just makes it easier to work out who they are.