I'd also like to add that the general rule is 1 lumen in a branded product is equal to two Chinese lumens. Same rule applies to batteries.
Just a different grading system (I'm not sure if there is an industry standard?). The cheap stuff usually uses the lumen rating of the LED chip, but the quality gear rates actual lumens output after considering all the usual efficiency losses
No different grading, Lumens are Lumens, it's just that some sellers flat-out lie about the output. I can't remember where, but I read an article a while ago about this stuff, and one of the points made noted that at absolute peak circuit efficiency, high-output LED emitters max out at about 1700Lm, and anyone who claims their lights put out more is spinning bullshit.
Secondly, Lumens is a pretty crude measure, as it's simply a measure of the quantity of light being produced, and takes no consideration of the effect of any optics to focus and concentrate the beam. If you have, for example, two identical emitters each producing 1000 Lumens, one just the emitter out in the open with no optics behind it, the other with optics to fosus the light, the visible outputs will be very different. The raw emitter will throw its light output in all directions; this dispersal will result in very low intensity of light and lack of brightness.
Stick some optics behind the emitter and instead of being spread all over the place, the light is focused into a narrower field. The tighter the beam focus, the more concentrated the light output is, therefore it will appear as a much "brighter" light, even though it's exactly the same output as the unfocused light. Kind of like a kilo of lead in one hand and a kilo of feathers in the other; the lead is a much more concentrated mass, so will have the perception of being heavier than the feathers, even though it's exactly the same weight.
A more useful but little-used measure of light output is Lux, which takes the beam focus into consideration because it measures the intensity of the light output, not just the total output.