New Australian bicycle shop at CRC and Wiggle prices

[Justin Fox]

Advertising to scott@rotorburn.com

 

[FoxRidersCo]

Advertising inquiries can be made to scott@rotorburn.com

 

[bikesarefun]

If you can pull it off, you'll do well!!

 

[indica]

Sounds very ambitious - is there the buying power in Australia to support your model of bulk buy to sell cheaply?
I would not have thought so...

All the best.

 

[Red Rocket]

Sounds challenging indeed, but if prices are even close to competitive, I can't see why they won't do extremely well for themselves.

 

[DW-1]

Hi guys,

I've been enlisted to help launch a new online bicycle store which will go head to head with Chain Reaction Cycles (CRC) as well as Wiggle.

Thanks in advance.

*like*

Elvis

 

[Cuthbert]

Notice from the bikesmoveus thread it states that the product will be sourced from local distibutors. As it's commonly known the prices that distributors sell for is often higher than the CRC/wiggle retail price I'm probably not the only person who is wondering how this will actually work.....

 

[skwiz05]

Looking forward to seeing it come alive. BTW, if the warehouse is in Mel, will local pickup be available?

I know of one other mel based warehouse bicycle retailer/wholesaler with a shop front and cheap prices. And other than their advertised stuff, much non advertised stuff obtained thru bulk buys.........been there a while, fairly successful but still doesnt advertise in any major way.

So I presume that this model can work, and this new business should succeed with the right products.

 

[Staunch]

Like others have stated, don't know how the pricing is going to work without the mass buying power, but I'd be super keen for something so local to open up so I can put more of my money back into the Australian MTB industry instead of overseas.

 

[DW-1]

Notice from the bikesmoveus thread it states that the product will be sourced from local distibutors. As it's commonly known the prices that distributors sell for is often higher than the CRC/wiggle retail price I'm probably not the only person who is wondering how this will actually work.....

ummm yehhhh... that "commonly known" fact ain't totally correct.

example: 2Pure in the UK (Crank Brothers UK distributor) was selling Candy pedals to Wiggle and CRC for around 10% less than DW was selling the same product to local Australian stores for.

CRC/Wiggle were buying single models in box qty's of 50-100 at a time. Local stores buy 1-2 at a time. Based on the buying numbers... the pricing from the distributor isn't the biggest factor.

The real difference in retail price is that CRC/Wiggle put around half to a third of the mark-up on the same item. They have the volume to make it work on lower local mark-ups.

I say good luck to these guys. (and others like them, TBSM for example)

Elvis.

 

[flamshmizer]

Notice from the bikesmoveus thread it states that the product will be sourced from local distibutors. As it's commonly known the prices that distributors sell for is often higher than the CRC/wiggle retail price I'm probably not the only person who is wondering how this will actually work.....

Its just a front for laundering money

Here's hoping this company can do as they claim.

 

[taibo]

Looking forward to seeing how much cheaper they really are compared to TBSM and the likes.

 

[DVS969]

Hells yeah, If they can compete on price I will have no problem using them.

 

[Justin Fox]

Advertising inquiries can be made to scott@rotorburn.com

Thanks email sent.

And guys the shop will offer a guaranteed price match with Wiggle and CRC. No questions asked.

Range will not be as huge as Wiggle or CRC to begin with but SRAM, Shimano, Mavic, BMC and many more other big brands are already in stock in the warehouse (I flew to Melbourne to check the warehouse, it's choka!).

 

[floody]

Given TBSM is within dollars of regular wholesale ++ prices on a lot of stuff, and CRC/Wiggle/Alexscycle and others are often cheaper by a significant margin than regular Aussie wholesale on Some High-end Iconic Manufacturers And Numerous Other brands retailing at minimal margins, plus carry a better and cheaper range of low volume small parts than some local distributors...it should be interesting to say the least.

If anything I'd like to see shopfront retailers crack the shits and lobby for more realistic pricing.

I've stirred the pot a little anyway.

http://www.alexscycle.com/component...-set-groupsetst-7970pa-sm-ew79ae-sw-7970.html

Di2 groupset $2,200+shipping, regular retail...

 

[Nerf Herder]

Range will not be as huge as Wiggle or CRC to begin with but SRAM, Shimano, Mavic, BMC and many more other big brands are already in stock in the warehouse

I find this part the most interesting particularly given my recent experiences.

 

[flamin'trek]

Sounds good, but the proof will be in the pudding. I'd imagine there won't be much profit to be made until this thing really gets under way. CRC doing up to 24 orders per minute? don't need as much profit on each of those orders.

I'm happy to support a local business, but they'll need to prove themselves.

 

[RYDA]

Wouldn't it have been better to setup a wider and more diverse product base before the public launch?

 

[Ivan]

Wouldn't it have been better to setup a wider and more diverse product base before the public launch?

Or would you only choose products on which you can compete with OS pricing?

If I were offering a price-match service, I wouldn't be stocking parts I was going to lose money on.

 

[RYDA]