cressa
Likes Dirt
How about... "spec" is a shortening of specification, and "specs" is the plural of the shortened word. "Specifications" has no apostrophe, nor should "specs".... i'm guessing really... aim flame -->here<--Just quietly, "Specs" is technically a conjunction/shortening of "Specifications" and not a plural of "Spec" (which isn't actually a word) so in that case, the apostrophe is acceptable. There are many more instances where it clearly is not.
About the mag, this is the first issue I have actually bought and spent time with and, sorry [R], the whole typo thing really does let down an absolutely spot on mag (I know a freak of a proof reader if ya need one).
I worked as a designer for a publisher predominatly interested in "action lifestyle" titles a few years ago, and pitched the idea of a MTB mag that pretty much was envisioned to be exactly what Revolution is today, and that was before I was into MTB myself. I'm very glad to see the DH,4x,DJ,FR niche covered and presented so well, keep it up.
Scott, the logo looks terrible with a yellow fill in the wording!