Pastavore
Eats Squid
Neutral, supportive, guidance, all stuff not supported by the research that I have read. Check out this blog for a starting point.That works fine if you know what category of shoe to buy from but if you are completely clueless then it's pretty easy to get it wrong. At least you'll have half an idea what to look for once you get one fitting done. You'll know if you need a neutral, supportive or guidance shoe, whether you have a low medium or high arch and how wide your foot is. Makes it easier to narrow it down when you walk into a shop.
The New Balances I post up earlier are a great example, there's a fair chance they'd feel great standing in a shop but I doubt most people would be able to run more than 2-3km in them.
http://www.sportsscientists.com/2008/03/running-shoes-solution-or-the-problem/