Syntace, Tune, Lightweight, AX Lightness...
Are you seriously comparing this stuff to regular kit you'd find in your LBS?
There is a market for extreme weightweenie bike gear. You may think it's pointless, overpriced, stupid, not care, think it won't work as well as a regular bit of kit, but you're missing the point. The weight weeneis don't care what you think.
Right now they're out there debating if they could cut a couple of arms out of the jockey wheels, peel the sticker off, file the body back a bit, pull the bearings out and replace them with drilled teflon bushings and shave another 3 grams off it.
Some folks think exposed jock waistbands, girls jeans and loud freehubs are stupid, some folks think extreme weight weenie is stupid. Different strokes for different folks. When you're finished doing the point and giggle you can get over it and move on.
(for the record, I think it's stupid too, but it exists and there's a market for it, it's just not me)