shopping for beds.... fk me....
At least with bikes you can compare components directly.. beds seem like all smoke and mirrors and used car salespeople...
Like if Shimano had a different name for same level derailleurs for each bike brand (like.. Balmoodle, Meringue, Ewok or some other stupid names), and also slightly customised each one with like black/silver bolts/springs, or a dimple here or there.....
Worse than the bike industry, everything is permanently half-price... and/or the RRP is always super-inflated so the discount looks better (like JBhifi on steroids)..
frustrating