Humour me.
Without market speak.
How is a carbon rim giving more compliance and traction?
My mate runs then. Loves them. But you have to convince yourself you made a sensible purchase after laying down $3k.
I have a mild obsession with compliance. I'm also not a huge fan of inserts (although I've only tried Cushcore). Without going on a very boring and probably vaguely condescending dribble about how carbon is an alchemy material (which would undoubtedly also foul into marketing wankspeak territory) I am fascinated by it and how it seems to be able to be constructed to have almost any characteristic you could desire. A couple of years ago I had an opportunity to borrow a set for a weekend and was blown away by how they just seemed to find traction anywhere. No slip, no wiggle, any line is fine (so far). It's a bit addictive. So ultimately I convinced myself to get some.
Put simply: it's like buying confidence. Whether that's worth the asking price is very debatable but I also like the idea of supporting in house manufacturing a lot - which this wheelset is.
It’s the layup and profile. Pretty much a similar approach to the Bowmesiter rims.
I believe Zipps and BC Tamars are almost identical in profile. Only reason Zipp didn't get a cease and desist is they could prove they'd started development of the Moto the same time Bouwmeester started his.
I have other mates who run regular carbon wheels. They love touting them to be both stiffer, and more compliant. I always LOL.
I've tried and had carbon rims that have definitely not been more compliant than alloy. But the Zipps and CB Synthesis certainly are.
Edit: also back to back testing on the same bike I'd say Nexties are more compliant than the Mavic alloy rims on there previously.