I think it should be more around how does benefit all clubs and the sport?
I have a few ideas, increased promotion of races to a wider range of riders using website, monthly EDM's and instore promotional material. Good prize money attracting better riders which brings more media attention...
Sponsorship money goes towards promoting the sport as well as prize money, a company that is willing to provide cash to help grow the sport has be to seen as good thing.
LBS or not GX employs nearly 200 locals majority of which ride, race and help promote the sport.
Goldcross has naming rights for the series and the individual races are sponsored by local shops. Goldcross also supports by providing neutral mechanical support to the racers at the events.
Most of the series races are regional so I cant see how this can effect the local shops when all...
Hi Team, the Goldcross crew will be providing free mechanical support to anyone who needs it. Its going to be a great day of riding, the track looks amazing.
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