More than a 6 figure gross turn over per season ,yes you are delusional.
I would like to know who told you that one.
As Whitie pointed out, basic maths told me that one. If you can afford to be giving away $60k worth of cash and prizes, it's pretty obvious to start with.
Lets say that someone did run the series as a business. Good businesses make profits. Bad businesses don't, obviously. Any level headed business person would make whatever changes necessary to ensure that their business does indeed make a profit. This means raising entry fees and cutting the quality of the service on offer. Nobody wants that. As pointed out, presently the profits made by individual clubs (if any, this REALLY needs to be stressed) are channeled straight back into the sport, be it the venue facilities, new trails, new equipment, club member sponsorship programs etc. Should it ever happen it would be silly to assume that the business operator would not be lining their own pockets with the proceeds. In a nutshell: businessman does well, bike rider does not. Its a harsh reality.
Except that in this case, keeping the rider happy IS good business. Arguably the best-run races, from a rider's point of view, in the entire country (across the whole spectrum of xc/enduro/dh) are the enduros etc run by promotional companies. There is nothing except lack of foresight that would mean a company running such a series would be making money at the expense of quality racing - cos if the races suck, people won't go, profits will drop! The same sort of investment in the sport would be in such a company's own best interests - they're the ones responsible for the equipment, venue maintenance and so forth. I don't see those two being mutually exclusive, especially if existing equipment (trailers, timing gear etc) were rented by such an organising company from the existing clubs, which still maintains some kind of income for them.
I'd say it's actually got a far better chance of motivating the organisers to get it together, because what we keep seeing in race organisation is the same old pattern:
1. A small number of super enthusiastic, committed volunteers run a race or a series.
2. Said people's enthusiasm wanes after a couple of years of hard slog, criticism from riders (justified or not - mostly not)
3. People get sick of doing it and get out to make way for the next lot of volunteers to hopefully step up to the plate and do as good or better a job.
Is this really going to go on forever? At some point, the organisers are likely to crack the shits (understandably) or be unable to just keep giving away their time and labour for free, and at some point, there isn't going to be a plentiful supply of altruistic volunteers willing to take over, which means the series is likely to die in the arse. That might be next year or it might be 20 years away, I'm certainly not commenting on the current state of affairs, but the current system looks less sustainable than running the series for profit, at least to my uneducated eyes. Five years ago there wasn't any kind of coordinated organisation, other than the occasional race here and there, there wasn't even a series - how hard would it be for things to fall back into that state? I think that would be disappointing given how far the Vic series has come in the past couple of years.
For the record though: I greatly enjoyed the series this season just gone, for the most part it was super well organised and lots of fun, I'm just putting this forward as a potential idea for the future. Please understand I am trying to be somewhat constructive here rather than just negative