probably their anti EV stance for years
Probably adversarial to the european diesels. I recall they had a very different trajectory to other makes and now it looks like they had the right idea.
Toyota: ditch diesels (at least for small cars), bank on hybrid transition and skip EVs in favor of hydrogen.
Euros: Diesel powarrrhhhhh
Americans: EV for life, but couldn't get it done themselves, and in true capitalist spirit, decided to throw tonnes of money at a new startup. In fairness though, they have had their fair share of non-starts.
Japanese: We will just let Toyota buy a piece of us and give us free tech.
At the time I recall folks thought hybrids were unnecessarily complicated and unreliable compared to small capacity turbo diesels. No doubt the oil lobby did it's thing in Europe. The japs however seem to be a bit more impervious to this approach as I guess hybrids extend a lifeline to the oil industry for the medium term.