Pity, Ibis usually successfully avoids that bullshit. The technical section of their website (not sure if it's still there) still rates as one of the best of any compilation of metallurgy, suspension designs and engineering I've seen.I like the idea of it , but reading the marketing guff has made my head hurt .
Burners hung shit on " acoustic , mullett and single origin " But the wankster that wrote that drivel should have his dictionaty of marketing speak taken from them .
'The Ripley AF is our beloved, category-defying,
short-travel, singletrack-scorching Ripley—rendered in
aluminum and with a touch more aggressive geometry.'
'a super planted but still playful, precise but
still nimble front end feel.'
'in order to quell
your concerns while still respecting your wallet,'
Yeah , shop dogs and skinny cut offs are all the rage here .
Looks okay tho - as a bike .
EDIT: found part of it: https://archive.ibiscycles.com/support/technical_articles