Psychology of marketing and advertising is brilliant, kind of the same reason I enjoy a really good horror movie, just great knowing that someone thought about something well enough to play with my headspace like that. Froth out on the manipulation a little bit.I get it. You like their marketing campaigns, fair enough.
There are other equally magically riding bikes out there that don't encourage you to "join a tribe".
Marketing is the work of the devil.
It occurs to me that I might be quickly becoming the websites token sociopath.