2019 Yeti's

slider_phil

Likes Bikes and Dirt
Sb100 is hot. Still no official word from Yeti if these two photos are confirmed real models yet. Just a bunch of internet speculation and those pictures. Mind you, the pictures look pretty convincing, even if the bikes look ugly in my book.

Still, gimme one of those sb100's
 

Soul-Rider

Likes Dirt
I’m a fan. The only one by the sound of it!
Yea, the seat tube is pretty bulky, not like the very sexy sb100. But I’m keen to see them in the flesh!
 

born-again-biker

Is looking for a 16" bar
What the fuck is it with the whole Yeti thing?
They seem to have this halo around the brand, like they're a benchmark bike that all the others can never be?

I don't geddit. They just scream wank, wank, wank to me.
What am I missing?

Sent from my LG-H870DS using Tapatalk
 

hifiandmtb

Sphincter beanie
This comment from the MTBr thread:

Unfortunately the leaked info has made things very complicated in this day and age of surprises while also respecting the business practices of both Yeti and their dealers which is a big deal in the grand scheme of things.

Let’s all try our best to just let things happen as they may and soon the information will be official.

I think the bottom line is we’re all in for some absolutely incredible designed bikes that are a complete Evolution of the first Switch Infinity release so let’s hang tight just a little longer and refrain from posting photos or information on social media if possible......I myself am guilty of doing both but realize it’s not that important because I can enjoy the great bikes I currently own and Lust for future releases.

Keep it rubber side down boys and girls and get out and ride.
Obviously someone in the industry.

Poor little Yeti - someone interrupted their carefully & always cynically conceived marketing campaign. Boo hoo.
 
Reactions: Zaf

Oddjob

Wheel size expert
What the fuck is it with the whole Yeti thing?
They seem to have this halo around the brand, like they're a benchmark bike that all the others can never be?

I don't geddit. They just scream wank, wank, wank to me.
What am I missing?

Sent from my LG-H870DS using Tapatalk
Nothing. It's total bullshit.

Sent from my SM-G900I using Tapatalk
 

the drizzle

Likes Bikes and Dirt
What the fuck is it with the whole Yeti thing?

I don't geddit. They just scream wank, wank, wank to me.
What am I missing?

Sent from my LG-H870DS using Tapatalk
I never got it either and still don't.

There is no chance of me buying new yeti ever, there are much more affordable options out there without the risk of cracking.

But... I picked up an old sb66c frame at a steal and built it up with coil suspension front and rear and the thing is a beast! Shits on my '18 rune for jumping, really surprised me.

*Could be a 26" thing though

Sent from my Pixel 2 XL using Tapatalk
 

slider_phil

Likes Bikes and Dirt
You know it's interesting. Looking at the prices over in the states there's $1200us difference between an sb100 frame and the Intense Sniper, and about $800 difference between it and the Santa Cruz Blur. I bring these up because I'm looking at building a new bike for endurance racing next year. But here in aus, there's a measly few hundred dollars difference between all of them. Sucks, because you should be able to buy the Intense for a better price here but it's basically the same price as a Yeti
 

Zaf

Gearbox Frother
Poor little Yeti - someone interrupted their carefully & always cynically conceived marketing campaign. Boo hoo.
@born-again-biker this is to you as well.

Credit where it's due, Yeti's marketing is about the best in the business. They've spent a whole lot of time and effort with their "rider driven" mentality and making sure each other their bike launches with a Proven Here video. They then have people like Joey Schluser doing these vast back country adventure rides, they have one of the most brutally fast racers heading their Enduro team (something which they are all-in on from a bike development perspective), and as a company they have angled themselves as riders first, and developing for other riders. They produce videos that make you want to ride, consistently.

When Yeti drops a new product, people stop and look, they occupy a prestige that few other brands do. The finish on a Santa Cruz frame is better, when you look at how clean the carbon is cut and constructed compared to some of the details and cuts on a Yeti (looking inside the head tube usually shows this pretty clearly), but there's a real image to owning a Yeti and they have a certain presence because of it.

How much of it is hype? That's going to vary from person to person. @Oddjob will sour grapes them and find reasons not to love them because he'll never own one, @moorey thinks there's a few too many pivots going on and has over-corrected in the opposite direction with regards to how much marketing can influence him (probably feels vulnerable). But most anyone that rides a Yeti is aware that, although it might not hit the heights it's marketing sets it up for, the produce spectacular bikes. They didn't get to that image without a little bit of substance behind them.


And because of that, they charge a premium knowing people will spend it, there's a whole psychology behind that as well.

TL;DR go ride one (properly set up, not a mates), it'll make a little more sense.
 

hifiandmtb

Sphincter beanie
I get it. You like their marketing campaigns, fair enough.

There are other equally magically riding bikes out there that don't encourage you to "join a tribe".

Marketing is the work of the devil.
 
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