Ad campagains you wish existed and general bike snobbery

Dozer

Heavy machinery.
Staff member
Trek - Welcome roadies to your "flash in the pan" one month cross over to mountain biking. Enjoy the fire roads folks!
 

Duane

Likes Bikes and Dirt
ENVE, because removing tires and gaffer tape to adjust a spoke is the best idea ever.
 

oliosky

Likes Dirt
Downhill Mountain Biking - and you thought road bike riders were serious about colour matching their outfits and accessorising.
 
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