Ad campagains you wish existed and general bike snobbery

Trek - Welcome roadies to your "flash in the pan" one month cross over to mountain biking. Enjoy the fire roads folks!
 
ENVE, because removing tires and gaffer tape to adjust a spoke is the best idea ever.
 
Downhill Mountain Biking - and you thought road bike riders were serious about colour matching their outfits and accessorising.
 
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MONDRAKER
 
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