Ad campagains you wish existed and general bike snobbery

New for 2017 across the entire Boutique Brand range: iSuperiority Dick Flex Technology.

"Because deep down, everyone knows you paid too much"
 
MIPS, 5 cents worth of plastic for an extra $50*



*may not provide any actual safety benefits, we never claimed it did.
 
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10 char...
 
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What the SRAM sales executives will have when they realise how much revenue has been lost by implemeting the geo blocking policy!
 
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