Ad campagains you wish existed and general bike snobbery


Is looking for a 16" bar
New for 2017 across the entire Boutique Brand range: iSuperiority Dick Flex Technology.

"Because deep down, everyone knows you paid too much"


Likes Bikes and Dirt
MIPS, 5 cents worth of plastic for an extra $50*

*may not provide any actual safety benefits, we never claimed it did.


Wheel size expert
blocks hox.jpg

What the SRAM sales executives will have when they realise how much revenue has been lost by implemeting the geo blocking policy!
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