Ad campagains you wish existed and general bike snobbery

Giant - our bikes are sluggish because the riders are already sensitive enough
 
Knuckles - take the moose

Knuckles deep

Dicks - some people have them, some people are them.

Lycra - just because you have a dick, doesn't mean you need to look like one.
 
Giant: Playing catch up since the NRS

Giant: We tell you it performs like boutique, confident in the knowledge you'll never know any better because of your broke arse.

Specialized: We'll rip off your ideas, patent them, then sue your arse off.
 
IMBA: Teaching people aged over forty how to build channels for water to run where they could have instead built a decent bike trail that can be ridden in any weather.
 
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