Head of Toyota has resigned. Wonder if the new guy can save the company?
Toyota is carrying insane levels of debt and has been investing in a lot that isn’t electrification, so is in a precarious position.
Step 1: Put trophy truck style suspension under a 70 series. Then charge an additional $4500 dollar upgrade from the 'factory' trophy truck suspension with inline shocks to
very visibly Fox logo branded remote reservoir shock dampers visible through the wheelarches.
Step 2: Pump out the guards 70mm each side and put wider wheels and tyres with an aggressive A/T tread. $2500 upgrade to fake bead-lock alloy multispoke rims painted black but with cheap-arse looking colourful zinc-plated non functional "beadlock" bolts around the rim.
Step 3: Punch out the bore and fit a "stroker crank" to the 1VD-FTV V8 engine to push the displacement as much as it'll go. Add an $8000 option for enlarged bonnet scoop, larger intercooler and an extra 9psi of boost.
Step 4: Put some matte-black patches on the bodywork to make it look 'racey'. Offer headlights with LED inserts and de-chromed non essential interior parts of the headlight as an option for $1100.
Step 5: Fit a high-powered stereo from a big-name brand and an awkwardly large and ugly touchscreen in the interior despite all models still having rubber floormats. Tray-mounted waterproof twin 12" subwoofers, oversized amp and enclosure an optional $3300 upgrade.
Step 6: Change none of the cheap/hard interior plastics or basic switchgear, just call it a "Landcruiser V8 Dune
Baja edition" and add $150,000k to the price (before options) and sell them to cashed up Bogans and middle-east oil barons.
Step 7: Due to vehicle being a "Sports SUV", decrease service intervals to 6 monthly/7500km with the most expensive synthetic oils available. Mandatory suspension rebuild service every 18 months, and only a 3 year total vehicle warranty.
Company saved.