Yep. For the Riders has/had a great model - they have a fleet of demo bikes, it’s ~$100 to demo one which is then refunded/discounted if you subsequently buy a bike following the demo. It also effectively operates as a rental fleet because of you’ve got a mate coming to town you can always grab a sweet bike for them to ride, and at Christmas/Easter when the shop shuts for a few days they rent them all out for the week. Plus, they just sell them off at the end of the year to recoup costs.
Summit might be small but they’re not that small. They sell enough $20k dentist bikes across two cities that they could put up a handful of demos in each shop if they wanted. Problem is that their basic customer service strategy is “buy it or don’t, whatever”.