“For the Angry Doctor, seven or 800 people would turn up at six in the morning, they would go out riding all day, they were clad in lycra, smelly, and they all got in the cars and left. In terms of the businesses in town, that probably didn’t do much,” he says.
Out of that came the Ready to Ride workshops, where the Council tried to inform the locals that this was different. These weren’t the fly-in-fly-out riders in stretchy pants; they were families and groups who needed places to stay and wanted to buy pizza, beer, and souvenirs.