I think the old standard here applies. The one that applies to bikes / motorbikes / cars / utes / 4WDS / watches/ shoes / clothes etc etc ... If you have to explain it they won't get it.
Where I work one guy just spent 12K buying a Skyline - Then spent 10k adding to the skyline - then spent 5k adding to the skyline. I asked him Why? one day and try as he might he couldn't make me understand. IF i try to explain Motorbiukes to him he doesn't understand yet I would do the same for a bike not a car. Why do you think Jewelry and Art is so expensive and worth so much more than the sum total of it parts?
If you have to explain it ... they won't get it